PROJECT
SPARTAN
Spartan Trifecta
OVERVIEW
The Spartan Trifecta campaign celebrated the ultimate Spartan accomplishment—completing the Sprint, Super, and Beast races in a single year. It highlighted the grit, dedication, and transformation racers experience along the journey.
ROLE
Concepting
01.
Art Direction
02.
Graphic Design
03.
SOLUTION
I developed the campaign’s digital toolkit across social, email, web, and display channels. By leveraging Spartan’s race colors, textures, and imagery, the toolkit brought the Trifecta story to life—showcasing mental and physical transformation while driving sign-ups and engagement worldwide.
