PROJECT
ASICS
The Winter LITE-SHOW Collection
OVERVIEW
The Winter LITE-SHOW Collection is ASICS’ premier cold-weather running line—built to face the elements, deliver high visibility after dark, and look exceptional in motion.
ROLE
Concepting
01.
Art Direction
02.
Graphic Design
03.
SOLUTION
As Senior Designer, I developed the campaign’s visual direction and supported art direction across studio and on-location shoots. I then designed a toolkit that highlighted the collection’s technical innovation and high-visibility winter performance across multiple digital platforms.
The digital toolkit delivered a global suite of assets developed to bring the ASICS Winter LITE-SHOW Collection to life across regional touchpoints—spanning key visuals used for in-store retail environments, e-comm banners, email layouts, and social content tailored for diverse audiences through both static and motion graphics.
