PROJECT
ASICS
ASICS Global Creative Guidelines
OVERVIEW
The ASICS 2024 Global Creative Guidelines transformed the Paris Olympics conceptual vision into a clear, flexible framework, unifying global creative direction and equipping regional teams to execute the refreshed brand identity.
ROLE
Art Direction
01.
Graphic Design
02.
SOLUTION
I worked with a copy partner and creative leadership to design a comprehensive creative framework, introducing new color palettes, design elements, typography, and photography directions. The guidelines provided practical examples and tested layouts, enabling teams worldwide to produce consistent, high-quality work under a unified brand identity.
Every section was built to be focused, clear, and cohesive, delivering the updated creative standards in a way that was easy to understand apply.
Comprehensive visual examples demonstrated the refreshed identity in practical application, highlighting how the updated elements operate cohesively across varied layouts and executions.
Detailed rules defined how to reproduce layouts correctly in every context, supported by visual examples that reinforced proper execution.
Templated examples across e-comm, email, and social platforms gave markets a practical reference for how the refreshed identity should be applied within their own regional needs.
The final guidelines delivered a 360°, omni-channel system for the 2024 season, seamlessly integrating the newly established visual identity across every application.
