PROJECT
SPARTAN
Spartan World Championship
OVERVIEW
The #RoadToTahoe campaign celebrated the 2019 Spartan World Championship, showcasing the intense obstacle course at Lake Tahoe. Designed to inspire both elite racers and newcomers, it captured the challenge, competition, and stunning scenery of the event.
ROLE
Concepting
01.
Art Direction
02.
Graphic Design
03.
SOLUTION
I developed the campaign’s digital toolkit to bring the World Championship story to life across social, email, web, and display assets. The toolkit emphasized the rugged course, Lake Tahoe’s dramatic setting, and Spartan’s competitive spirit, ensuring a cohesive and compelling expression across all touchpoints.
