PROJECT
ASICS
ASICS GEL-NIMBUS™ 27
OVERVIEW
The GEL-NIMBUS™ 27 shoe is ASICS’ premium comfort running trainer—designed to deliver exceptional softness, cushioning, and a smooth, cloud-like ride for daily training.
ROLE
Graphic Design
01.
SOLUTION
As Senior Designer, I developed the campaign’s digital toolkit to support a cohesive, global rollout. The system emphasized the shoe’s cloud-like cushioning and refined performance story, ensuring a consistent, premium expression across all customer touchpoints.
Emails delivered a tailored journey designed to attract, engage, and convert—pairing premium, performance-led design with clear product storytelling for the GEL-NIMBUS™ 27 shoe.
Organic and paid social assets across feed, stories, and video were built to stop the scroll, highlight key performance benefits, and drive engagement / conversion for the GEL-NIMBUS™ 27 shoe.
